You do not want to go too long without a productive obsession in place, since that will mean that you won’t really be thinking.

Begin to look forward to your coming brainstorm. Begin to smile at the thought of it. Began to organize a bit in anticipation of clearing the decks. Begin to wean yourself from this or that distracting activity. Get ready. Soon you will begin a fine month of productive obsessing. I hope you are eager!

he realized that he’d put the cart before the horse: the legal contract work was piling up, making him miserable, and it made no sense to try to turn his brain over to a beautiful pie-in-the-sky project when this pressing work required his immediate attention. So he lowered the bar to eye level. What was going on? Why had the contract work become

Most people harbor the hope that “when things change” or “when things improve” they will do a better job of productively obsessing and paying attention to their brainstorms. It is much smarter not to wait for that mythical time to arrive.

By choosing to productively obsess about his horror of tackling the contract work, he’d begun to examine his assumptions and listen to his negative self-talk with a new ear — and that proved enough. He used his brain’s full power to test his assumptions and examine his self-talk and concluded — at first subconsciously and then consciously — that

Certain productive obsessions are bound to thread their way through your life, appearing here as a theme in the novel you write, there as the destination for a family vacation, and somewhere else as membership in a group or as an impulsive purchase.

IF WE BETTER UNDERSTOOD MEMORY AND IMAGINATION we might discover that memory is in part the way that persistent productive obsessions recombine instantly and that imagination is our repertoire of persistent productive obsessions dynamically recombining.

if their obsession takes them no further than wringing their hands and spinning their wheels, it is not productive. Their obsession, as excellent as it might be if they genuinely embraced it, is as negative as any other unproductive obsession while it remains a fantasy shrouded in worry.

When, by contrast, you announce that you intend to productively obsess about the challenge at hand, your brain is alerted to the fact that you intend to operate differently. Your neurons stand at attention, and thinking commences.