Brainstorm

If you can get from San Francisco to Paris in twelve hours, what can’t you do in a month? You could get in a lot of productive obsessing — or learn about your idiosyncratic ways of preventing yourself from using your brainpower. In a month you could produce a brainstorm or learn why you refuse to cultivate one.

You do not want to go too long without a productive obsession in place, since that will mean that you won’t really be thinking.

But love and passion are not the criteria; good reasons are. A productive obsession is an idea that you have good reasons for pursuing. It is the way you use your brain to handle the business of life, do the next right thing, make meaning, and make yourself proud. If genuine love, passion, and interest are fueling the idea, consider them bonuses or

By choosing to productively obsess about his horror of tackling the contract work, he’d begun to examine his assumptions and listen to his negative self-talk with a new ear — and that proved enough. He used his brain’s full power to test his assumptions and examine his self-talk and concluded — at first subconsciously and then consciously — that hi

When, by contrast, you announce that you intend to productively obsess about the challenge at hand, your brain is alerted to the fact that you intend to operate differently. Your neurons stand at attention, and thinking commences.

IF WE BETTER UNDERSTOOD MEMORY AND IMAGINATION we might discover that memory is in part the way that persistent productive obsessions recombine instantly and that imagination is our repertoire of persistent productive obsessions dynamically recombining.

Most people harbor the hope that “when things change” or “when things improve” they will do a better job of productively obsessing and paying attention to their brainstorms. It is much smarter not to wait for that mythical time to arrive.

he realized that he’d put the cart before the horse: the legal contract work was piling up, making him miserable, and it made no sense to try to turn his brain over to a beautiful pie-in-the-sky project when this pressing work required his immediate attention. So he lowered the bar to eye level. What was going on? Why had the contract work become s

if their obsession takes them no further than wringing their hands and spinning their wheels, it is not productive. Their obsession, as excellent as it might be if they genuinely embraced it, is as negative as any other unproductive obsession while it remains a fantasy shrouded in worry.