Brain Surfing: The Top Marketing Strategy Minds in the World

Find the lens no one else is looking through to help others see the world and/or a product in an entirely new way. Yet we’re all reading the same book.

To do this effectively, one must discover and hold as many possible perspectives or unique lenses as possible,

It’s rare to find people who don’t enjoy travel. They probably marry the people who don’t like music.

the ultimate Peter Pan type job where I get paid to play with ideas.

To reveal and shape perspective is both the gift and responsibility of the marketing community.

the importance of disorienting ourselves through international travel.

This has frustrated me and, at times, made me feel like I’m just trading my time on this planet for a paycheck. I want more.