If a simplistic description of AI is computers learning to be more human, then the persistence of Hawk Tuah for six months and counting is the inverse: Humans learning how it feels to be a computer—forced to remember, unable to move on, endlessly consuming and regurgitating our past output in slightly different formats—a video here, a podcast... See more

The Oxford Word of the Year for 2024 is ‘brain rot’ which they defined as: “the supposed deterioration of a person’s mental or intellectual state, especially viewed as the result of overconsumption of material (now particularly online content) considered to be trivial or unchallenging. Also: something characterized as likely to lead to such

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‘Yeah, TikTok is for three things: learning stuff and feeling good about yourself, stalking people, and brain rot.’

In this way, brain rot is what we might call a ‘genre of participation’, to borrow a term from the work of the cultural anthropologist Mimi Ito. On a digital social media application like TikTok, with its endless different types of... See more