Brain Food: Letting Go

Take, for example, the ambition to “make your venture-backed startup profitable”: to develop, market, and distribute a product or service that’s never existed before, in a form that’s valuable and accessible enough for large numbers of people to want to pay you for it, in sufficient quantity that your revenue consistently exceeds your costs.

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“You want to frame your goals in terms of “do” behaviors versus “don’t” behaviors. It’s easier to measure progress when engaging in proactive decisions or proactive behaviors rather than abstaining from things. You say, “Okay, I want to be a runner. I’m going to start by running half a mile every day.” That’s going to be easier to track than “I’m n

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