Brain Food: Happy Accidents

“No one ever made a decision because of a number. They need a story.”

— Daniel Kahneman

So let’s start with ingredients. How do we cultivate the right ingredients for great idea fermenting?

III: Ingredients

There are two levels of thinking going on in our heads at any time. There’s the more active and conscious part of your brain that’s reading this article and which you think of as doing the “thinking.” Then a subconscious, processin... See more