The human brain is incredible at synthesizing and uncovering meaning from information but is largely deficient (compared to computers) at long-term memory storage and raw processing power. At various work experiences we've had over the years (both Google and Yelp), a common problem came up: critical information didn't arrive at the right place at t... See more

The objective? avoid mental drag"Imagine that your brain is a computer. At the beginning of the day, your brain powers up and you have 100 percent of your computer memory available to use on your life. The only problem is that every time you add a task to your to-do list, a little bit of your computer memory goes toward that task."