Brain Food: Believing, Toys, and Feedback

So let’s start with ingredients. How do we cultivate the right ingredients for great idea fermenting?

III: Ingredients

There are two levels of thinking going on in our heads at any time. There’s the more active and conscious part of your brain that’s reading this article and which you think of as doing the “thinking.” Then a subconscious, processin... See more

All this to say, email has soaked up many of the great things about the current web. It's pretty. It's convenient. Algorithms work over the raw feed to simplify the flow of information. Email, generally, is mobile-friendly and renders beautifully on all devices. These are the things that the current generation of web companies strive to accomplish.... See more

The most important food to constantly feed your brain is the problems you want it to be solving. These problems do not need to be grand like “solving world hunger.” Maybe one of your problems right now is what to get people for Christmas. You have to define clearly what those problems are and then constantly remind your brain to think about them.