Brain Food: Apprenticeship

So let’s start with ingredients. How do we cultivate the right ingredients for great idea fermenting?

III: Ingredients

There are two levels of thinking going on in our heads at any time. There’s the more active and conscious part of your brain that’s reading this article and which you think of as doing the “thinking.” Then a subconscious, processin... See more

Email apps are good at being better. They've invented or popularized some of the most innovative ideas in software—even if they can’t always find a business model to match. And those features are what live on.