But the whole thrust of the information age has been to reward education and widen the income gap between the educated and the uneducated.

You can sense the ethos with special force in the new establishment institutions that would have been alien to the old elite: NPR, DreamWorks, Microsoft, AOL, Starbucks, Yahoo, Barnes & Noble, Amazon, and Borders.

Socially enlightened members of the educated elite tend to be disturbed by the widening gap between rich and poor and are therefore made somewhat uncomfortable by the fact that their own family income now tops $80,000. Some of them dream of social justice yet went to a college where the tuition costs could feed an entire village in Rwanda for a yea

The idea was to create an elevated environment where people could cultivate delicate sensibilities and higher interests.

Those who want to win educated-class approval must confront the anxieties of abundance: how to show—not least to themselves—that even while climbing toward the top of the ladder they have not become all the things they still profess to hold in contempt. How to navigate the shoals between their affluence and their self-respect. How to reconcile thei

Shopping may not be the most intellectual exercise on earth, but it is one of the more culturally revealing. Indeed, one of the upshots of the new era is that Karl Marx may have had it exactly backward. He argued that classes are defined by their means of production. But it could be true that, in the information age at least, classes define themsel

But if you are in an elite based on brainpower, like today’s elite, you need to come up with the subtle signifiers that will display your own spiritual and intellectual identity—your qualification for being in the elite in the first place.

In a world dominated by the merchant classes, these artists no longer had aristocratic sponsors to flatter, which was emancipating, but they had to fend for themselves in the marketplace, which brought its own traumas. To succeed, artists and writers had to appeal to an impersonalized audience, and many of these creative types came to resent their

They grapple with the trade-offs between equality and privilege (“I believe in public schooling, but the private school just seems better for my kids”), between convenience and social responsibility (“These disposable diapers are an incredible waste of resources, but they are so easy”), between rebellion and convention (“I know I did plenty of drug