Blue Ocean Shift

The tools and frameworks provide the specifics of what it takes to create and re-create markets. They transform your ambition into what we call creative competence and give you the levers of control you need to reshape market boundaries in your favor. When confidence to act and creative competence

Has a business that was once a pioneer, generating huge profits and growth, recently become a settler, suggesting that the organization’s growth is likely to slow if another pioneer is not launched?

“If we don’t have a front desk, concierge, or bellhop, why would we need a traditional lobby, which is pretty much empty, wasted space? Couldn’t we create a communal living space instead, where guests can eat, drink, meet, work, and play freely anytime they want, 24/7, as they can at home? If the living space is comfortable and relaxed, but also su

You can: • Offer a breakthrough solution for an industry’s existing problem. • Redefine an industry’s existing problem and solve it. • Identify and solve a brand-new problem or seize a brand-new opportunity.

Value is crucial, because it forces you not to rest on your laurels but to assess each of your businesses based on the value they currently deliver to buyers. The

What will your verse be? What will ours? We have never stopped asking ourselves this question. What do we want to stand for? What narrative arc do we want to focus our efforts on in the hopes of adding a small verse to the powerful play that is life

But when we asked them to articulate how their offering provided a quantum leap in buyer value, compared to the available alternatives, it became clear that, from the buyers’ point of view, it was actually quite similar and should be plotted as a high settler.

As Steve Jobs put it, “You tend to get told that the world is the way it is… But that’s a very limited [view]. Life can be much broader once you discover one simple fact. And that is everything around you that you call life was made up by people that were no smarter than you. And you can change it. You can influence it. You can build your own thing

HealthMedia, is another—a struggling company in 2006, with a mere US$6 million in sales—which, under Ted Dacko’s leadership, created the new market space of digital health coaching and in two short years was sold to Johnson & Johnson for US$185 million.