They’re not enjoying it, it’s just all business or it’s all content or it’s all straight sales pitch and nobody actually takes the time to engage them and kind of make it the highlight of their day and that’s kind of what I try to do. I sit there and think, “What can I say today to be the highlight of somebody’s day?”

what’s on Yahoo News? All these TV shows, all these news reports, they’re all relevant topics that people are talking about around the water cooler and if you can find what people are complaining about, you’ll never run out of stories. If you find out what people are complaining about, you are the ultimate email writer because really, what it comes

don’t care how bad it is, you need to write about it. For one thing, you’ll feel better afterwards since it’s sort of therapeutic. And for another thing, you’re going to tap into people’s minds in a way that nobody else is, because you’re sharing something painful with them that you’ve gone through that they’ve probably gone through or are afraid

always an email story.

Look at what’s trending on Twitter,

Next question... how do you find what relevant topics to write about every day?

What is the single most effective persuasion strategy you have ever encountered?

Everything has a purpose and a function and you can just tell the story about how you came upon that printer, what books you have on your shelf. It could be anything, what your dog is doing right now, is he laying in the corner? I mean everything is a story and ironically, and this is a good and a bad thing, anything bad that happens to you

what they’re not getting is a good experience. They’re not really having fun reading emails anymore.