You know you can get relevant topics just by keeping in touch with popular culture. What’s on the Drudge Report news site? Every headline is a different email in waiting. What are people complaining about in your industry today? I once wrote an email about Sidewiki, which is like people are signed into Google, they can comment on your website and k

That’s all it is, so don’t get too hung up on the topics.

don’t care how bad it is, you need to write about it. For one thing, you’ll feel better afterwards since it’s sort of therapeutic. And for another thing, you’re going to tap into people’s minds in a way that nobody else is, because you’re sharing something painful with them that you’ve gone through that they’ve probably gone through or are afraid o

always an email story.

I’m going to say there’s not one thing, you know, it all depends on what you’re trying to accomplish. I think trust is important, I think when you’re talking about writing a daily email, each one of your emails is designed to do something different, some may be to bond, some may be to build trust, some may be to offer great value. So there’s not an

what’s on Yahoo News? All these TV shows, all these news reports, they’re all relevant topics that people are talking about around the water cooler and if you can find what people are complaining about, you’ll never run out of stories. If you find out what people are complaining about, you are the ultimate email writer because really, what it comes

That’s like the easiest way for somebody to remember something and it’s a great way for somebody to kind of have their mind open to what you have to say and to remember your message. It’s a good way to prove your case, especially if you’re new at what you’re doing and you want to give yourself some credibility, tell a story.

Just be that person that they want to hear from everyday. Be the one person who doesn’t lie to them, who doesn’t con them, who doesn’t exaggerate things, who doesn’t promote anything just because they want to make quick money and don’t care if the product actually helps anyone.

try to come up with a story for every object in your office.