Creative people understand that inspiration can come from almost anywhere, so the more content you consume, the more interests you cultivate, and the more things you learn, the more likely you will find a new idea. You must be someone willing to immerse yourself in a large and wide variety of content, not limiting yourself to your field or your per

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In filling the well, think magic. Think delight. Think fun. Do not think duty. Do not do what you should do—spiritual sit-ups like reading a dull but recommended critical text. Do what intrigues you, explore what interests you; think mystery, not mastery. A mystery draws us in, leads us on, lures us. (A duty may numb us out, turn us off, tune us ou... See more