The number one determinant of dopamine release is novelty.

Dopamine is a molecule in the brain and body that is closely linked to our sense of motivation. It can also enhance our depth of focus and lower our threshold for taking action toward specific goals .

Our dopamine economy, or what historian David Courtwright has called “limbic capitalism,” is driving this change, aided by transformational technology that has increased not just access but also drug numbers, variety, and potency.