Binance: A Case Study of BNB’s Success

Binance attained these heights by executing aggressively on several fronts: expanding geographically, adding to its listing of coins and tokens, and experimenting with new products, including its own decentralized exchange and exchange token.

Then of course there is the BNB token, which could well be the secret to all of this success. BNB was introduced as a utility token with the benefit being that users could reduce the trading fees on the platform by 50% when using it, and it also offered liquidity to these customers.