Billion Dollar Loser: The Epic Rise and Spectacular Fall of ...

Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork

Reeves Wiedeman amazon.com

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SoftBank brashly poured billions of dollars into “tech-enabled businesses” with large CapEx requirements, like WeWork and a dog walking company, Wag, and pushed them to grow fast. That’s how we found ourselves in the situation we did at Breather, faced with a competitor that pursued growth to the exclusion of unit economics.

Packy McCormick • Masa Madness

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