Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork
updated 9mo ago
updated 9mo ago
Adam had acquired—showed off various systems WeWork was developing: a standing desk that automatically adapts to a member’s height; a keyless entry system; a phone booth with smart lighting. None of this was likely to bring about the singularity, but after the twelve minutes were up, Masa told Adam to join him in his car.
No one at Benchmark was prepared to make a move on Adam,
a company that distributed computer software—a software bank.
He liked tying his fortune to founders who shared his appetite for building a world no one had yet imagined.
Adam seemed to want the fawning crowds Trump had on the campaign trail,
it was hard to imagine an investor—even one as flush as Masa—who would be willing to weather losses on that scale.
Adam ran his company with a Trumpian hubris.
WeWork had studiously avoided taking stands that didn’t fall under the banner of the “We revolution.”