Bilibili

-The most interesting feature of Bilibili—and the one most central to community—is bullet commentary. When you consume content on Bilibili, comments from fellow community members flash across your screen, time-stamped to when that user had that reaction. Only members of the community—those who passed that 100-question exam—can leave comments, ensur... See more

What is Bilibili?

Every single social platform in the west that I can think of focuses on reducing the registration friction, it seems like a no-brainer esp if your priority is the growth of the platform. Bilibili’s process seems counter-intuitive until you factor in that its aim is sustainable growth. Sustainable growth means that they want to let in dedicated memb... See more

Building friction into community ensures best-in-class retention: ~85% of Bilibili users retain after 12 months.

While videos are free to view on the platform, the registration process to be a commentator for Bilibili is perhaps the most demanding one for any social media platform today. It involves passing a 100 multi-choice questions test with at least 60 correct answers within an hour. Topics covered in the test include copyrights, commentary etiquette, pl... See more

Communities can ensure they stay niche and engaged by creating friction to join. Access to Bilibili communities is difficult to achieve. Users need to pass a 100-question multiple choice test within 60 minutes.