Bilibili

Every single social platform in the west that I can think of focuses on reducing the registration friction, it seems like a no-brainer esp if your priority is the growth of the platform. Bilibili’s process seems counter-intuitive until you factor in that its aim is sustainable growth. Sustainable growth means that they want to let in dedicated memb... See more

Communities can ensure they stay niche and engaged by creating friction to join. Access to Bilibili communities is difficult to achieve. Users need to pass a 100-question multiple choice test within 60 minutes.