Instead of "How can I sell something to these people?" I should have been thinking "How can I help these people even more?"

The people reading my newsletter had real problems they were trying to solve. My weekly emails helped, but they weren't enough. They needed deeper guidance, step-by-step processes, more comprehensive solutions.

Help the people who are ready to go deeper. Your newsletter attracts people and helps them understand their problem. Your paid content helps them actually solve it.

Solve the same problem your newsletter solves, just more comprehensively. Don't randomly promote affiliate products that have nothing to do with what you write about. Create things that help with the exact problems you discuss every week.

Make it a natural next step. If someone loves your free advice, offering them a detailed guide on it isn't a betrayal – it's exactly what they're hoping for.