Saved by sari and
Big Fashion's Niche Future 🙌
“I think fashion is in a funny state,” said Blazy. “It grew very, very fast over the last years, post pandemic, and it kind of hit a ceiling. I think now what fashion needs to do is to rethink its own model, but not just when it comes to design. We’ve seen some houses exploding, we’ve seen some houses collapsing. What needs to be done is a deep... See more
bof • Link
High differentiation, low durability. There’s a lot of fashion, luxury, travel and entertainment brands and the entire genre of DTC brands that are very much talked about for a moment, only to fade into obscurity/low consumer preference once the negative effects of their fractured internal cultures, lack of new funding/revenue, lack of... See more
Ana Andjelic • Differentiation in the Sea of Sameness 👑
This started with the Seventh Avenue, shop-and-copy approach that has defined the industry, but no longer works with consumers on a global scale. America created the concept of lifestyle brands—it drove the rise of casualization as early as the 1950s, first through denim, then khakis, and now leggings. But the fashion itself has long been... See more