
Big Data at Work: Dispelling the Myths, Uncovering the Opportunities

The analytics, algorithms, and user interfaces must be connected to provide new methods to interact with and support the “human in the loop.” Perhaps some of this push toward automation is being driven by the fact that at least one “human in the loop” in the intelligence
Thomas H. Davenport • Big Data at Work: Dispelling the Myths, Uncovering the Opportunities
The result is a fast, cheap tool for exploring and storing data and doing rudimentary analysis on it.
Thomas H. Davenport • Big Data at Work: Dispelling the Myths, Uncovering the Opportunities
The other major new opportunity from big data is to create appealing products and services for customers.
Thomas H. Davenport • Big Data at Work: Dispelling the Myths, Uncovering the Opportunities
If an organization is serious about product and service generation with big data, it will need to create a platform for doing so—a set of tools, technologies, and people who are good at big data manipulation and the creation of new offerings based on
Thomas H. Davenport • Big Data at Work: Dispelling the Myths, Uncovering the Opportunities
might mean merging new data and scoring approaches into a pricing algorithm, or moving a new product feature from beta release to a full-featured offering.
Thomas H. Davenport • Big Data at Work: Dispelling the Myths, Uncovering the Opportunities
The company also provides onsite charging for electric vehicles, and charging rates can also be dialed down during energy shortages or expensive supply periods.
Thomas H. Davenport • Big Data at Work: Dispelling the Myths, Uncovering the Opportunities
Hadoop as the last word in big data platform infrastructure. It was one of the first tools to serve this purpose, but there are already multiple alternatives, some new and some already well understood, and
Thomas H. Davenport • Big Data at Work: Dispelling the Myths, Uncovering the Opportunities
advanced analytical algorithms to drive better prediction, thus optimizing customer offers and pricing.
Thomas H. Davenport • Big Data at Work: Dispelling the Myths, Uncovering the Opportunities
They are a means of embedding analytics into key processes and employee behaviors.