Big as the what? Big as the Super Bowl: Marketing, Storytelling &...
since storytelling is finally entering the mainstream, a few thoughts on this space
- in a world where making stuff is so easy, meaning is all we have
- your story is more a part of your product than you'd think
- every part of the user's interaction with your product from your website to... See more
Srijan Mahajanx.comMy goal is to find, fulfill, and subvert where storytelling needs meet the expectations of the audience. Where does ‘clever marketing’ intersect with what excites me as a fan?
16 lessons from interviewing 50 social media leaders
Every strong brand is a fiction, a constructed universe, and people buy the story of the world they want to belong to.