And now, new technologies are making it possible for women to manage their health and well-being on a more precise and personalized level than ever before. Ranging from fertility tracking apps to post-menopausal medications, new platforms are giving the women’s health market a long-overdue makeover.

Over 60 million women in the US alone are menopausal however menopause (an inevitable part of female ageing) is still viewed by some as ‘niche’.