Beyond Freshness: How Packaging Color Influences Consumer Behavior | 25, Issue 20 — Specialty Coffee Association
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Beyond Freshness: How Packaging Color Influences Consumer Behavior | 25, Issue 20 — Specialty Coffee Association
But your reaction to a color also depends heavily on where you live, where you were raised, and the context within which you experience that color. In China, red means luck and fortune. In the United States, red represents danger; it means to be alert or to stop. If you walk into a red room as someone from China, you might feel lucky; in the United
... See moreIvy Ross • Your Brain on Art: How the Arts Transform Us
Thomas Hine’s 1995 book, Total Package, which chronicles the history of consumer packaged goods, described the things that house the products we buy as “persuasive containers”—boxes and jugs and jars designed not just to safeguard their contents but to produce particular behaviors in the people who encounter them. The consumer system puts forth a... See more