Beyond Broadcast and Social Media: Game Engines are the New Reality Engines

New technologies are fundamentally about new ways of experiencing the world. And VR and AR will be the most immersive technologies yet, allowing you to deeply and powerfully experience a feeling or story or place. This is why VR and AR are central to breaking down Reality Privilege.

The significance of the shift from “generalized media” to “personalized media” cannot be overstated. Our digital worlds will soon be tailored to our interests in unfathomable ways. On the one hand, personalized experiences are likely to make marketing more effective. Brands have a precious opportunity to make us all feel “known” in our every intera... See more