Beware the Curators

We need leaders in all aspects of our lives, and human curators should be the arbiters of taste. You may already be sick of trending templates, memes, specific types of click-baity content, soulless imagery, vapid videos, engagement farming, annoying trending songs.9 It’s not going to stop. In fact, it’s going to get much worse. The problem is that... See more

This recent surge of human-curated guidance is both a reaction against and an extension of the tyranny of algorithmic recommendations, which in the course of the past decade have taken over our digital platforms. Today’s automated social-media feeds deliver increasingly indistinguishable content now sometimes generated by artificial intelligence; i

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Curators filter signal from noise in an increasingly noisy world. As the barriers to being a creator decrease, the internet gets even noisier and the need for credible curators increases. Algorithms will continue to play a role in aggregation, indexing, and personalization. But the best curation requires a human touch. You’re more likely to have an... See more