Betting on Consumer Tech’s Tokenized Future ft. Gaby Goldberg

10 lessons from the past year

1. There has to be value: product market fit, there must be fundamental value for users


2. Web3 and crypto are not consumer friendly: people want problems addressed regardless of labels or terminology — " Crypto will scale when the technology becomes the invisible enabler of what consumer actually care about "


3. Incentive desig

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 How do you “go to market” and convince potential customers to spend their money, time, and attention on your product or service? The response by most organizations in web2 — the Internet era defined by large centralized products/services like Amazon, eBay, Facebook, and Twitter, in which the vast majority of value accrues to

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Tokenized subscription could create an angel audience of other creators, investing in something very early and very risky with the dream of a potential upside but also just for the fun of it. We see this already with so much of what’s happening with Web3. There are pure speculators but that alone would be nowhere near enough to spin the wheel as fa... See more