BERKSHIRE HATHAWAY INC.

Insurance companies offer standardized policies which can be copied by anyone. Their only products are promises. It is not difficult to be licensed, and rates are an open book. There are no important advantages from trademarks, patents, location, corporate longevity, raw material sources, etc., and very little consumer differentiation to produce in

The best of the sites achieved less than 50 percent customer satisfaction. Equally disturbing, the sites’ recommendations varied greatly when the same consumer went to several of them with the same search criteria for car insurance, which the magazine used as a test. Two of the sites offered quotes from only about 10