Ben Dietz on Brand & Superformats

After seeing some 800~ events take place at The Commons i've learned 3 things:

• 1) plausible deniability: if you say we're here to make friends, friendship doesn't happen. if you say we're here to research or talk about niche topic x and y, friendships always form. same applies to dating.


• 2) communities are built from strong 1-1 relationships. as an e

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1. You need shared contexts and shared interests. The reason why it’s difficult to make friends as an adult is because where there's shared context (seeing the same people over many months daily i.e. workplaces), there's a lack of shared interests. Where there's shared interest (hobby groups, bookclubs, etc), there's a lack of shared context. A place

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Build a network of people who can make introductions and open doors, and do the same for others.

"A group of friends who enjoy each others' company ought to build something together."

This isn't a shill for startups; "building something together" doesn't have to mean starting a company. In its most primitive form, it might mean acknowledging the existence of a shared group identity, one that can exist outside of any individual member, and that... See more