Being an artist in the age of algorithms

The pressure to perform and live up to the expectations of others is not a new social phenomenon — nor a bad one. **^^But the way it manifests at the internet’s global scale increases its intensity tenfold — especially for young people. The goal is no longer to simply live up to the high expectations of your parents and peers — online you could be ... See more

If you go too far off the beaten path of algorithmic consistency, you risk never being heard. You may never get enough cultural momentum to exist in any meaningful way. That is a real problem. But if you're too good at algorithmic optimization, you risk building a large audience without saying anything particularly original or important. Not to men... See more

That labor amounts to constant self-promotion in the form of cheap trend-following, ever-changing posting strategies, and the nagging feeling that what you are really doing with your time is marketing, not art. Under the tyranny of algorithmic media distribution, artists, authors — anyone whose work concerns itself with what it means to be human — ... See more