Behind the scenes at On, a brand driven by design, innovation and experimentation
It's Nice Thatitsnicethat.com
Behind the scenes at On, a brand driven by design, innovation and experimentation
On Running created a wild new spray-on shoe. The process is called LightSpray and was inspired by glue guns.
The method is a game-changer for footwear manufacturing, per NYT:
▫️It takes 3 minutes to finish the upper part of the shoe (see video) vs. 3 hours with stitching... See more
Trung Phanx.com
There’s a lot going on here at once: The materials, their recyclability, the impact that has on design, aesthetics, and performance, the “circular” concept, the pricing, the idea of renting shoes vs. owning them, the direct consumer relationship vs. buying from a local store, and of course, the subscription business model.