Behind the scenes at On, a brand driven by design, innovation and experimentation
It's Nice Thatitsnicethat.com
Behind the scenes at On, a brand driven by design, innovation and experimentation
The Rise of HOKA: Revolutionizing Running Footwear
HOKA has emerged as one of the most influential brands in the athletic footwear industry, known for its innovative designs and unparalleled cushioning. Whether you're a seasoned marathoner, a casual jogger, or someone in need of comfortable walking shoes, HOKA has a solution tailored to your needs.
... See moreOn Running created a wild new spray-on shoe. The process is called LightSpray and was inspired by glue guns.
The method is a game-changer for footwear manufacturing, per NYT:
▫️It takes 3 minutes to finish the upper part of the shoe (see video) vs. 3 hours with stitching... See more
Trung Phanx.com
There’s a lot going on here at once: The materials, their recyclability, the impact that has on design, aesthetics, and performance, the “circular” concept, the pricing, the idea of renting shoes vs. owning them, the direct consumer relationship vs. buying from a local store, and of course, the subscription business model.
Dan Frommer • Would you subscribe to these shoes?
The Rising Talent of Functional Design — sabukaru
sabukaru.online