Beer Mode and Coffee Mode - David Perell

Our ideas, too, will disappoint us if we don’t give them the right environment to develop in. They’ll be shallow, derivative, dull, repetitive, or take too long to show up. Or they’ll just not show up at all. We must find the perfect glass jar and lid for them to appear in.

What is that perfect glass jar, though? Our ideas appear primarily in one s... See more