Beer Mode and Coffee Mode - David Perell

Ed Sheeran and Neil Gaiman are in the top 0.000001% of their fields. They're among, say, 25 people in the world who repeatedly generate blockbusters.

If two world-class creators share the exact same creative process, I get curious. Also, while writing this, I found a video of John Mayer doing the same thing.

I call their approach the Creativity Fauce

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Here are some other techniques people use to access and maintain the zone:

• Introducing a long delay between when you do the work and when it is shown to the world. Annie Ernaux writes about this in A Simple Passion, a memoir about how she becomes obsessed in a banal way with a man who is having an affair with her—the thought that others will read th

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To come up with new ideas, you have to have space to be messy, to procrastinate, and to let your mind wander and free-associate. But there needs to be a balance. You eventually need to channel it into something concrete, or you won’t produce anything.

Our ideas, too, will disappoint us if we don’t give them the right environment to develop in. They’ll be shallow, derivative, dull, repetitive, or take too long to show up. Or they’ll just not show up at all. We must find the perfect glass jar and lid for them to appear in.

What is that perfect glass jar, though? Our ideas appear primarily in one s... See more

Creativity has two parts:- Creative discovery mode: shuffling things around, exploring. Playful.- Implementation mode: creating something robust and concrete.- Revisit the work the next day in an alert state and assess whether it is ready for linear implementation.