been gone for a bit, did i miss anything big?
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been gone for a bit, did i miss anything big?
Story. Curation, by default, creates stories. Stories boost the relevance and significance of a product or a brand. They turn them into collectibles, lend them meaning and cultural purpose, and emphasize their social and communal dimension. LeBron James and Kim Jones tell their travel stories for Rimowa. In this way, they contextualize Rimowa lugga
... See moreAna Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
"Close The App, Make The Ting": Elijah's Yellow Squares are making a difference by cutting through the noise
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