Becoming unLLMable

This AI boom has set off an existential crisis in me. Some background: I’ve been teaching writing for the past six years. In that time, I developed frameworks for how to write well and a reputation as a good teacher to learn from. Partially because of the AI wave, I decided to stop teaching. It has only been four months since I shut down my busine... See more

The calling for this new internet has never been more dire. As you're reading this, machine learning algorithms are being trained on the billions of gallons of bullshit we spew online each day.

AI-powered document editors, then, among other tools, use all that training data to make it even easier to write outcome-oriented garbage that moves us furt... See more

Google is trying to kill the 10 blue links. Twitter is being abandoned to bots and blue ticks. There’s the junkification of Amazon and the enshittification of TikTok. Layoffs are gutting online media. A job posting looking for an “AI editor” expects “output of 200 to 250 articles per week.” ChatGPT is being used to generate whole spam sites. Etsy i... See more

We worry AI will replace writers. But have you seen most of what’s online? Half the internet is engagement farmers on LinkedIn selling you 5 steps to 10x your productivity by 6am.

You can see this mindset has infected everything:

• We join Twitter for the love of conversation—come out obsessed with likes.

• We pursue research for discovery—then get tr

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• The future of internet media is less, but better.  Time and attention are precious, finite resources. How we spend them determines the quality of our lives. We believe media practitioners have a responsibility to treat time and attention as sacred, refusing to churn out commoditized filler content or algorithmic bait, and instead only ask for

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