We’re more interested in beauty as an emergent property. We want new ways of understanding beauty, and we’re increasingly rooting them in our ethics. We want to encourage the beauty found in the aliveness, or the kindness, or the gentleness of what we do as landscape makers. How things look, in this view, is slightly less important.

There is beauty in something well-made. The fine fit of a tailored suit. The delicate stitching of a vibrant rug. The mechanical elegance of a well-tuned watch, ticking silently. The same aesthetic laws that govern these objects – and innumerable others – apply to the business world, too. There is such a thing as a beautiful, elegant business. Not... See more

Following this, the author identifies four properties of beauty: first, beauty is sacred, it belongs to the realm of divinity, of goodness, of our quest for perfection; second, beauty is unprecedented, in the sense that it is a novel experience for the subject; thirdly, beauty is life-saving; and finally, beauty incites deliberation.