Right now the most valuable currency in the aspiration economy is newness, novelty and youth. Marketing and advertising, especially across fashion, is all about selling a lifestyle and image for your current self. Future chronological chapters of your life are deemed irrelevant. But these partnerships challenge that assumption. They sell the idea... See more

Customers are more informed than ever. They are questioning what ‘clean’ really means and asking for clarity, purpose and proof, says Anna Teal, CEO of Grown Alchemist