Beacons: Not Boring Memo

If popular Creators are using Beacons, their followers will start using Beacons too, and the loop continues. The loop is working: Beacons generates 77% of new users from this viral growth loop, and 18% from an incentivized referral program, meaning that 95% of new users come from other users.

Beacons is the only link in bio company on the market with four Stanford-educated machine learning founders (3 PhD’s and 1 MS).

Owning the link in bio is the rare opportunity to aggregate the Aggregators. It’s the “most coveted real estate in tech.” 

The company is also a brilliant case study in counter-positioning, giving away everything that Linktree charges for, for free, and charging for things that Linktree doesn’t offer. It also takes a small cut whenever creators and their fans complete a transaction on Beacons.

It gives away everything that Linktree charges for for free, and charges for features beyond what Linktree offers -- custom domains, multiple pages, and direct monetization. Additionally, because Beacons allows Creators to monetize directly, it can make money by taking a small cut of each transaction.

The Creator Economy value chain is simple: create content to build an audience and monetize that audience by selling subscriptions, merch, courses, access, and more.