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winwithoutpitching.com
Be the expert
The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
David C. Baker • 6 highlights
amazon.com
Strong positioning is centered on what a product does best. Once you have a list of competitive alternatives, the next step is to isolate what makes you different and better than those alternatives.
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
Marty Cagan • 2 highlights
amazon.com
How you position — or fail to position — the product shapes all the product features that you build, in addition to shaping people's view of you.
Kareem Amin • Clay’s Path to Product-Market Fit — A 7-Year 'Overnight Success'
You know what you are capable of and what role the more implementation-oriented activities play in your expertise business. But what does is it look like to an outsider who is trying to absorb every little clue about your positioning?