Be specific

when there's a problem that a lot of people have you will find small numbers of people going out of their way to solve that problem using kind of manual or hack together tools and in the trick of course is can you productize what they're trying to do make it easy for them to do with technology to really amplify and then you can grow really fast

For most queries, Google search is pretty underwhelming these days. Google is great at answering questions with an objective answer, like “# of billionaires in the world” or “What is the population of Iceland”. It’s pretty bad at answering questions that require judgment and context like “What do NFT collectors think about NFTs?”.

The evidence is ev... See more

If you go too far off the beaten path of algorithmic consistency, you risk never being heard. You may never get enough cultural momentum to exist in any meaningful way. That is a real problem. But if you're too good at algorithmic optimization, you risk building a large audience without saying anything particularly original or important. Not to men... See more

I think there's this idealized version of modern interactions where, especially in the context of startups, where there's this idea that you'll make something, you'll drop it or release it, and then you'll distribute it to thousands and millions of people. And I think what's actual, and the thing that's much more effortful, but much more human too,... See more

A lot of the work in building Sublime has been, what do I want from the web? And personally, I want to follow my curiosity wherever it leads . Without sifting through mountains of clickbait and SEO and content designed to feed an algorithm, I want to mindfully collect the pieces of the internet that resonate with me. And I want to do this in a spac... See more

What’s more, a single solution is a complex, multi-faceted beast. It may address multiple problems at once, but in varying degrees of success. For example, Google Search helps you do your homework, find a restaurant, catch up on the latest news, shop for a new summer jumper. It does not achieve these things equally well