Battle Passes - Everything You Should Know and Then Some
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Battle Passes - Everything You Should Know and Then Some
The Subscription Value Loop: A framework for growing consumer subscription businesses
Phil Carterlennysnewsletter.com
Gamification features open up new dimensions for an app:1. Retention: owning the user through owning their time. If the app aims to maintain and increase user’s attention real-estate, mini-games encourages frequent app check-ins, increases usage frequency, DAUs and improves retention. The one KPI that Chinese super-apps all adhere to is the... See more
Lillian Li • Premium special: Gamification of Chinese consumer tech
VIP customer management in gaming industry using casino host model for high-spending players with personalized service and engagement
TRANSCRIPT
And for people who are not familiar with that bit of the less salubrious economy, if you are in the habit of going to Las Vegas and renting a room for a few days and then pushing a lot of money on your loyalty card into games where the casino has a great edge, such as slots, et cetera, someone will make your acquaintance and buy you dinner. It's
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Psychology of mobile game pricing strategies and how developers optimize initial in-app purchase transactions through A/B testing
TRANSCRIPT
Those people, like those huge whales, are pretty rare, but they're spending a lot of, it kind of raises the question of, okay, why doesn't the game give you a chance to buy $1,000 worth of gems at a clip? Or $5,000 or $10,000? Surely the conversion rate on one big hefty transaction is going to be better than the conversion rate on trying to
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