Bandwagon Fallacy: Definition and Examples

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The Bandwagon Effect (also called “herd mentality”) is when people do something primarily because other people are doing it, regardless of their original feelings or beliefs. Your customers want to make the best decisions. They want to be on the winning side and fear missing out on good outcomes. So when faced with a choice about which products o... See more

But hearing something many times does not qualify as evidence. As philosopher-academic Bertrand Russell wrote, “The fact that an opinion has been widely held is no evidence whatever that it is not utterly absurd” (Russell 1929, p. 58).

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More specifically, a social norm is one that we follow because we expect others to follow it, and because we think others have the attitude that it ought to be followed.

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this psychological concept causes a “bandwagon” effect, which ensures that if a large enough group holds a favorable opinion about a product, then that opinion must be correct. We’ll

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Riding the Popularity Wave: The Bandwagon Fallacy

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Appeal to Popularity (Ad Populum):