Bandwagon Fallacy: Definition and Examples

updated 3mo ago

The Bandwagon Effect (also called “herd mentality”) is when people do something primarily because other people are doing it, regardless of their original feelings or beliefs. Your customers want to make the best decisions. They want to be on the winning side and fear missing out on good outcomes. So when faced with a choice about which products o... See more
Forest Linden and added
Principle #4: The Bandwagon Effect—Give Them Something to Jump On
from Ca$hvertising by Drew Eric Whitman
In general, it’s not wrong to trust things more if they have social proof or market validation. “If people I trust believe this, it’s more likely to be true” and “if people paid money for this, it’s more likely to be useful” aren’t totally wrong.
On the other hand, it’s really not hard for an absolutely terrible idea to get enough market
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from Bad Ideas Can Get Surprisingly Far by Sarah Constantin
sari added

from Ca$hvertising by Drew Eric Whitman