Create systems where you and your team interact with customers regularly, like a weekly “Lunch with a customer,” a monthly CX rotation, or a quarterly customer visit.Make an agreement that for any feature that takes more than X weeks to design and build, you first talk to five potential users/customers to validate the desirability of the... See more
The opposite of process is chaos, but an in-between is rapid adaptation, emphasis on rapid . Limit scope as much as possible, ship small things fast, and react to feedback quickly.
The design process assumes that dev time is the utmost priority, and this moves a bulk of labor into the design process. This is a faulty premise. The most valuable thing... See more