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Backing IRL Social Clubs — Packy McCormick
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In the case of IRL Members Clubs, there are three big external forces at play: The Death of Retail, The Experience Economy, and Work's New Job.
Packy McCormick • Part 3: We're Just Getting Started — Packy McCormick
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source: https://www.buildirl.com
Gen Z and Millennials are seeking more IRL. High end social clubs are on the rise. Flip phones are back in. We want to spend more on experiences, less on stuff. Remote work is forcing everyone to seek in-person connection and community elsewhere.
Despite this, existing social clubs are struggling to survive and not e
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What is consistent across all of these categories and vintages is that they offer place, programming, and a real sense of community and belonging to a generation of members who largely grew up on the internet. We are tribal, and these clubs allow us to be with our tribes.
Packy McCormick • Part 2: The Rise of IRL Member Communities — Packy McCormick
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I’m intrigued with the modern version of a country club. I think of concepts like Soho House or the Wing as “urban country clubs”. These membership businesses gather communities of like-minded people. They create repeat traffic and have demographic and psychographic desirability in their members. These communities are powerful because if they endor... See more
Julie Thibault • The Internet empowered us to find our tribes. Retail isn’t keeping up.
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**Interest-based clubs** focus on creating a shared space for people who share particular passions.
Packy McCormick • Part 2: The Rise of IRL Member Communities — Packy McCormick
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