
Backable: The Surprising Truth Behind What Makes People Take a Chance on You

“I could be like an agent for my customer instead of some VP of marketing,”
Suneel Gupta • Backable: The Surprising Truth Behind What Makes People Take a Chance on You
“If you can make your thoughts clear to yourself, then another part of your brain can take a closer look.”
Suneel Gupta • Backable: The Surprising Truth Behind What Makes People Take a Chance on You
If you play enough exhibition matches, you’ll start to see patterns in the feedback. Sometimes you’ll come to the realization that your entire pitch isn’t working. Instead of throwing away your dream, have the courage to reboot your style and begin again.
Suneel Gupta • Backable: The Surprising Truth Behind What Makes People Take a Chance on You
We tend to be more passionate when we’re advocating for someone or something other than ourselves.
Suneel Gupta • Backable: The Surprising Truth Behind What Makes People Take a Chance on You
By the time I was backstage for my speech, I had practiced twenty-one times and was almost hoping for a mishap so that I could flex my newly built recovery muscles. I finally understood what it was like to feel bulletproof.
Suneel Gupta • Backable: The Surprising Truth Behind What Makes People Take a Chance on You
When you walk into a room to present your idea, the spotlight is on you. Your job is to turn that spotlight away from you and toward your message.
Suneel Gupta • Backable: The Surprising Truth Behind What Makes People Take a Chance on You
What moves people isn’t charisma, but conviction. Backable people earnestly believe in what they’re saying, and they simply let that belief shine through whatever style feels most natural.
Suneel Gupta • Backable: The Surprising Truth Behind What Makes People Take a Chance on You
great ideas typically stem from an “earned secret”—discovered by going out into the world and “learning something that not a lot of other people know.”