Back to the Future of Twitter

There are a few guiding principles behind what I think Twitter should do: 1. Make Power Users Happy, They’ll Keep Everyone Else Engaged. 
2. Power Users Want to Do More in the Twitter Ecosystem. 
3. The Twitter Graph is One of the World’s Most Valuable and Undermonetized Assets.
4. Twitter is More Than a Social Network. 

There's also an argument that Twitter should split into two companies: TwitterServiceCo, to run all of the services and sell them to third-parties, and TwitterAppCo, which would build one of many competing app products on top of Twitter’s service and social graph.

But if Twitter can understand its place in the media ecosystem—as a wayfinder of sorts for a sea of Internet content—and if it can pivot to a business model that better serves its most valuable users, it can better align cultural value and financial value. It can begin to capitalize on its potential.