Back to the Future: Myspace and Gen Z Digital Identity

Flexible digital identities. Gen Zers are online constantly but have different preferences across platforms/friend groups about how they want to “show up” digitally. The rise of “Finsta” accounts is one good example of this. Companies like Facemoji already help users create social content using a curated digital avatar — we’re excited to see what e... See more

it’s a directionally correct generalization, and it’s showing itself in where and how people interact online. Many young people prefer the facelessness of Discord, Reddit, a crypto pfp. With the rise of privacy online—both anonymity and pseudonymity—we’ll see more people express themselves through new personas that obscure their “real” identity.

a g... See more

This underscores a major difference between Millennials and Gen Zs: the former group was taught to burnish their online presence, using every opportunity to stand out and look perfect; the latter group, which has never known a world without social media, prefers blending in and trying on new identities.