B2B Startup Marketing for Noobs: What We've Learned in 3 Yea...

B2B Startup Marketing for Noobs: What We've Learned in 3 Years

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It’s a long play. Expect it to take 5 to 6 months to see meaningful progress. You’ll really start reaping the benefits after 12 months.

Andy Vandervell • B2B Startup Marketing for Noobs: What We've Learned in 3 Years

8. Own your branded search 🔍

You really don’t want anyone outranking you for any search that’s “your brand name + another keyword”, such as:

Comparisons – i.e. "your company vs another company"

Alternatives – i.e. "alternatives to your company"

There’s no shortage of websites that will try. G2 and its many imitators are top of that list, but your c... See more

Andy Vandervell • B2B Startup Marketing for Noobs: What We've Learned in 3 Years

High quality articles perform better in the long run, especially SEO ones. Treat your SEO portfolio like a VC treats their investments – invest time updating your content, don’t publish and forget.

Andy Vandervell • B2B Startup Marketing for Noobs: What We've Learned in 3 Years

It’s easy to get distracted in marketing. There are so many channels, so many ways to waste a lot of time (and money) being unproductive.

To avoid this, we break our work down by:

Things we want to be great at (8/10 and above)

Things we want to be good at (7/10 is enough)

Things we might want to be good at (stuff we want to try)

Things we don't want

B2B Startup Marketing for Noobs: What We've Learned in 3 Years

Promoting our newsletter in other newsletters. Provided you know your audience, other newsletters can be a great way to expand your audience. It’s much easier to convert people to reading your newsletter than immediately signing up to your product.

Andy Vandervell • B2B Startup Marketing for Noobs: What We've Learned in 3 Years

It’s pointless before PMF because your product is changing and you’re unlikely to have the domain authority to rank against entrenched rivals.