Awkwardness: A Theory

A man knows he should speak up about the sexist behaviour of his coworkers, but doesn’t, because they’re his friends and he doesn’t want to make it awkward. A tenured professor is bothered by her colleague’s flirtatious remarks, but says nothing, because it would be awkward to bring it up. A person runs into a recently bereaved coworker, and wonder... See more

The experience of affective friction is similar as well: a loss of fluency combined with negative emotional signals arising from the gap between social expectations and realities. Even when the difference between an old norm and a new one replacing it seems trivial, the disruptions caused by the shift can create feelings of anxiety, awkwardness – a... See more