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Cool colors, such as blue and green, make customers feel more relaxed, while those with a long wavelength, such as orange and red, are stimulating.
Dr. David Lewis • The Brain Sell: How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
Cool colors, such as blue and green, make customers feel more relaxed, while those with a long wavelength, such as orange and red, are
Dr. David Lewis • The Brain Sell: How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
Blue and Red are the only colors from the 8 VB colors that are viable in a report or dashboard. The rest of the colors listed are virtually unusable, as they are very unattractive. Fortunately, the Excel palette comes with 56 colors that you can call up using a color code. Every color has a code: The color code for black is 1, the color code for wh
... See moreJohn Walkenbach • Excel Dashboards and Reports (Mr. Spreadsheet's Bookshelf)
People tend to look the best when illuminated by light bulbs that measure around 2700 kelvins. Most bulbs, whether incandescent, LED, compact fluorescent or halogen, are labeled “soft white/warm white” (2,700-3,000 kelvins), “bright white/cool white” (3,500-4,100 kelvins) or “daylight” (5,000-6,500 kelvins).
Let There Be Light, but Let’s Make Sure It’s Good Light (Published 2019)
Mark Surfas added
We can distinguish and enjoy the many hues of anthocyanin- and carotenoid-rich plants—as well as the same hues in paintings and clothing, makeup and warning signs—because our eyes are designed to see well in this color range of yellow to orange to red. It now looks as though we owe this ability to leaves and fruits! It turns out that we are among a... See more
Harold McGee • On Food and Cooking: The Science and Lore of the Kitchen
Pick a few major cultures or countries that you will be reaching with your design and check them on the cultural color chart from InformationIsBeautiful.net to be sure you’re avoiding unintended color associations for that culture.
Weinschenk Susan • 100 Things Every Designer Needs to Know About People (Voices That Matter)
zenmushie added
lch/lab color
What works with color in bricks-and-mortar retailers also produces similar effects when shopping online. Studies of the way computer users respond to internet pages have shown that they feel most relaxed and that time is passing more quickly when the web page is brightly colored with a predominance of blue. Stress and tension, together with a perce
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