And this idea for AudioFlux came out of that kind of motivation to offer something back to the community and also do something that would bring our own spirits up at the same time. So how does it work? Like, how do you get people to do it? How do you set up the structure for the sort of challenge? So twice a year, we run circuits. And for each circuit, we have a different creative partner, like an illustrator or a pet portrait artist or a writer. And it's with that partner that the theme for the circuit and the prompts that we invite people to respond to are designed. So it boils down to that formula. And another part of the AudioFlux design is that each story is only three minutes long. So why three minutes? So we thought three minutes would be inviting enough to convince people to try, to give it a go, to participate in the circuits. But it's also like this iconic duration, right? Like three-minute pop songs are very popular And these fluxworks we call them fluxworks almost end up being like songs or like little pop songs that you can listen to over and over And there certainly are some that I kind of sing along with when I hear them So you can do enough in three minutes to make a really compelling, memorable, profound audio story. But it also is not too daunting if you're trying to do something, you know, in a limited amount of time or for the first time. I mean, I think most podcast ads are longer than three minutes at this point. I know. Well, this is our way of protesting against all of the, you know, what's happened to podcasting in a way. I just, I'm a big podcast fan. I make podcasts. I listen to podcasts. But I have, you know, I think we're all a little frustrated with some of the things that have happened in the industry and how the kind of imagination has left the building. So how far along are you with the project? So we've had two banner years, I must say. We have run six different circuits, which means we have partnered with six different creative partners, six different sets of rules, six different themes. And the life cycle of a circuit is that we commission four pieces from producers who we invite, and then we do an open call.