Audience-First Products — David Perell

Define your own intersection of ideas by writing about topics nobody else is writing about and putting a name to your perspective. When you write about a specific topic, you’ll find you and your audience share common challenges that double as areas of entrepreneurial opportunity and topics to write about. As you write this way, you will define your

focus on resonance instead of scale.

Once a process has been automated, it’s hard to fight back against that inertia. In particular, make sure your systems are mature before you automate customer support and communications.

When you write in-depth about an off-the-beaten-path subject, you’ll attract people at the outer edges of the personality curve. Use it to shrink the world, and surround yourself with like-minded people.