Audience and Wealth, Part II

The economics of “1000 True Fans”, where a hard-core following of super-fans economically support a creator, dovetails with a recent piece on a “shared values community” business model suggested by Eric Feng. Feng recounts how not all content is subsidized by advertising. The basic idea is that a core base of a creator’s audience is willing to pay ... See more

The move to independent direct fan-audience relationship, I think, is naturally going to evolve to one that is more financial in nature, where you’re not just backing a creator just simply to get access but also for potential upside. And that may sound, initially, a little bit off, right, because profit maximization is not the sole reason you want ... See more