Audience and Wealth, Part II

This framework implies a return to patronage – we are not paying for utility, we are funding the story, the taste, the culture, and its support and proliferation.

Ironically enough, patronage is an even older media business model than advertising or subscriptions. During the Renaissance, patronage was symbiotic – it afforded patrons cultural capital... See more

Independent internet-native creators leverage the internet’s frictionless content creation and distribution, but they’re still trapped by traditional business models like subscriptions and advertising.

A subscription model is based on the promise of the production of future gated content. A publication or creator is paid to continue production, not ... See more